The Thoughtlessness of Deathbringer's Marketing
As I write this, Deathbringer , the self-proclaimed most anticipated RPG of 2026, is entering day two of its Backerkit campaign and has raised three-quarters of a million dollars. It is by any count a success story, and I wish I could just celebrate it and go on to my day: it is clearly a project its main creator, Professor DM, is proud of, and I wish the world had more stories of indie creators taking their ideas and making large amounts of money off of them. I can't though. And that's because of the advertising, which has attempted to latch onto a particular aesthetic and in the process made the whole thing look rather... reactionary . Now before I start, I want to make clear I don't know the hearts and minds of Professor DM or the folks at Roll For Combat. I am not accusing them of being bad people. However , their marketing absolutely sucks. Disclaimer: Deathbringer is a game harkening to the days ...
